MORE ABOUT ME

I’ve been in the industry for something like 20 years now. So I suppose terms like “seasoned” and “discerning” and even “mature thinker” might apply.

 

I’ve worked on clients in all sorts of categories and markets. From local Singaporean businesses (including the government), to big brands like your banks and FMCGs across the region. 

 

I think integrated/through-the-line/holistic/360-degrees/the whole caboodle. I write and conceptualise everything from splashy, sexy brand-building films, to IG posts that tell you why this product feature is exactly what you need right now! Don't miss it! 

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I have led small teams on accounts where we delivered consistently good work. Guiding and leading is an aspect of the job I find especially rewarding. 

 

I’ve picked up a sprinkling of awards along the way. Most have been in the local and regional shows, with a few finalists (sad face) in the big international ones.

 

My ad career began as a suit. And resulted in a certain empathy and appreciation for account management. I find this to be a good thing.